Local versus national. Nearby versus nationwide. Whether your business’s goals are broad or narrow, a concerted SEO effort must be made to make sure you have awareness among potential customers when they’re searching for help or more information.

But how do you know which one you need? Local SEO services involve optimizing short- and long-tail keywords with geographical modifiers (e.g., steak restaurants in Indianapolis). With national SEO, the aim is to rank for broader, oft-searched keywords nationwide (e.g., digital marketing agency).

Is it one or the other? Not always. Optimizing a website for both makes sense on several levels, especially if your goals aren’t hyperlocal. Say, for example, your company is a coffee shop trying to expand into new markets and establish traction. A national approach that gets you into the broader coffee shop conversation needs to be a priority. But so should fine-tuning those keywords to mention the specific markets in which you’re already operating (and those you’re interested in operating in).

And the great thing about partnering with Precise Digitech for your SEO services is that we’ve seen it all, we’ve done it all, and we’re well-prepared to balance any local and national ambitions. We keep our ears to the ground, so to speak, to regularly iterate your local and national SEO strategies.